The sponsors of the most well known European soccer leagues

Sponsoring a football team is one thing, but the next firms have sponsored whole entire leagues.

Italy has been one of the most effective national teams ever, and the domestic league is no different. The division has been among the most watched competitions since football begun to be televised to foreign countries, and this was especially true in the 90’s when the division was the most dominant in the world. Having the worlds leading players helps to promote the division across the world, and with the arrival of arguably the greatest pro of all time, this has never been more applicable. As the league is so watched and prominent it has led the Telecom Italia board to sponsor the league; with such high viewership, it is an effective way of marketing and advertising the firm and brand. As the sponsorship is long-term, the firm becomes synonymous with the league and makes the brand almost a household name.

Spanish soccer has been the top force for the last decade or so, and as a result of this their domestic league has been very famous. The top two team clubs in Spain pull in some the most popular crowds and TV audiences of any sports clubs. One of the Spanish teams has been the best team in Europe in terms of the leading European division, which is the most observed club cup competition. Spanish football dominance was not restricted just to the club competitions, as the Spanish national team also won 3 international tournaments in a row not too long ago. Being a Spanish bank, it was a natural and beneficial move for the Santander Board to sponsor the Spanish top league. Some individuals criticise the division for being far too top heavy, where the top three or four clubs are far greater than the rest of the league, however that is unavoidable when the top teams are as good as they are.

The most watched division in the world is the English top division, which many people argue is the most competitive too; this competitiveness explains why the division is so renowned in countries on the other side of the world. So not only is the English league the most popular domestic league in Europe, but also the world. Such huge appeal makes the division an attractive sponsorship prospect for the most significant firms, which is why the Barclays executives have made the judgment to sponsor the division for so many years. A few of the most popular footballers in the world play in England, so it develops loads of talking points for fans, which means the sponsors of the division are likewise spoken about, making it an effective sponsorship opportunity. The division has the largest t.v. package in the world, so the clubs and everyone involved receive a cut of the big pay out from the TV package; the deal is so large because the division has a few of the greatest European football clubs.

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